Most Donors Engage in "Checkbook Philanthropy"

According to a recent study, more than half of high net worth individuals plan to leave some of their fortunes to charity, and 9 of 10 are involved in some kind of philanthropy. The UBS Wealth Management Americas survey of 2,200 wealthy Americans found that millionaires typically give about 7 percent of their annual income to charity, and the majority will leave an average of 28 percent of their assets to charity when they pass away. 

However, the charities they choose for their donations are often selected haphazardly. Only 9 percent plan their philanthropic giving, and almost one quarter decide how much they want to give as solicitations come in – “checkbook philanthropy.”

Wealthier philanthropists – those with more than $5 million in assets – tend to be more satisfied with their gifts, the study discovered, because they strategically planned their philanthropy more than those with less wealth. Overall, high net worth donors gave most to the less fortunate (55 percent), followed by religious organizations (42 percent) and medical organizations (41 percent). Older donors tend to give to more traditional institutions like their alma maters and churches, while younger donors focus more on disease-fighting groups and children’s organizations, the study found. The study also found that the wealthy get more satisfaction out of volunteering than giving money. Only 20 percent said they consider their financial gifts to be effective.

In another study of 300 wealth advisors and 120 high net worth individuals by U.S. Trust and the Philanthropic Initiative, advisors said it is important for wealthy donors to meet with advisors early on to create a plan for their philanthropic giving. Yet only 55 percent of the donors surveyed said they discuss their donations with an advisor. Another 13 percent are open to discussions, and most say they do discuss their donations with a spouse, family member or friend.

When wealthy donors decide not to contribute to a particular charity, they say it is most often because:

  • They fear their gift won’t be used wisely
  • They lack knowledge about the charity or a connection to it
  • They are afraid of increased donation requests from others

More than half of the donors in the UBS study said they prefer that their donations remain anonymous.

Wealthy donors in the U.S. Trust study said their reasons for making charitable contributions are:

  • Being passionate about a cause
  • Having a strong desire to give back
  • Leaving a positive impact on society

Encouraging members of the next generation to be charitable was also cited as an important reason to give.

Advisors, on the other hand, said wealthy donors make charitable contributions:

  • To reduce their taxes
  • For religious or spiritual reasons
  • To create a legacy

They choose not to give to a charity, the advisors said, because:

  • They fear they won’t have enough money for their heirs
  • They won’t have enough money left for themselves
  • They don’t consider themselves wealthy enough to give

© 2015


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